The Landscaping Marketing Playbook.
A practical, step-by-step guide to winning the Map Pack, quoting faster and filling your recurring routes. Written for the people who run the business. Free to download.
- Win the Map Pack with your Google Business Profile
- Get more jobs from LSA, Meta ads, TikTok and referrals
- Turn one-off jobs into recurring maintenance plans
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Eleven chapters, in the order that works.
Each chapter gives you the why, then the steps, then a checklist. Work through it in order, or go straight to the part you need.
Understanding Your Landscaping Market
Know your business type, map your routes and see who you're up against.
Google Business Profile & Local SEO for Landscapers
Categories, photos, reviews and local pages that win the Map Pack.
Google Local Services Ads (LSA) for Lawn & Landscape
Set up Local Services Ads properly, and stop paying for missed calls.
Facebook & Instagram Ads in the Andromeda Era
Build a creative library and let Meta find the homeowners who need you.
TikTok & Short-Form Video for Landscapers
Hook people in the first second and turn national views into local jobs.
Reputation, Reviews, and the Trust Gap
Make reviews a system, answer every one and close the trust gap.
CRM, Speed-to-Quote, and Recurring Route Management
Answer first, quote fast and keep customers between visits.
Recurring Revenue Systems (Maintenance Plans & Patio Care)
Maintenance plans and patio care that keep cash coming in all year.
Referral & Partnership Systems
A referral programme, plus builders, realtors and property managers.
Content Marketing & Seasonal Authority
Seasonal content published early, pricing pages and real proof.
Tracking, Attribution, and Seasonal Budgeting
Track cost per booked job by channel and budget with the seasons.
Twelve worksheets you can use straight away.
They're in the back of the book, built to print and fill in with your team.
What you'll be able to do.
Be found locally
Your profile, photos, reviews and local pages set up to win the Map Pack.
Win more quotes
Answer first, follow up properly and stop losing jobs to the company that called back sooner.
Fill your routes
Maintenance plans and patio care that keep crews busy and cash coming in through the slow months.
Know what's working
Cost per booked job by channel, so you spend where it pays.
Written by someone who has done the work.
I'm Jay Gardiner, co-founder of NexGenHighLevel. Before we built apps for HighLevel, I ran a marketing agency that worked mostly with private medical practices in the US. We built whole marketing systems, from local search to reviews, follow-up and booking, and we judged ourselves on our clients' revenue, not on clicks. I've worked with over 400 local businesses since. This playbook is what I'd tell any clinic owner who asked me where to start.
Human. Strategy. Leverage. In that order.
Jay Gardiner, Co-founder, NexGenHighLevel
Before you download.
Start with Chapter 1 this week.
It's free, it's practical, and it's in the order that works.