The HVAC Marketing Playbook.
A practical, step-by-step guide to winning the emergency calls, filling the quiet months and keeping customers for years. Written for the people who run the trucks and answer the phones. Free to download.
- Own local search and Local Services Ads when demand peaks
- Answer faster than anyone, with missed-call recovery built in
- Fill the shoulder seasons with maintenance plans and referrals
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Eleven chapters, in the order that works.
Each chapter gives you the why, then the steps, then a checklist. Work through it in order, or go straight to the part you need.
Understanding Your HVAC Service Area
Know your territory: its climate, its housing stock and who you're up against.
Mastering Local SEO for HVAC
Win local search all year, through the summer rush and the winter peak.
Google Local Services Ads (LSA) Domination
How Local Services Ads work in 2026, and how to stop paying for missed calls.
Google Search Ads, Emergency vs. Replacement
Separate emergency repair from replacement, and bid on each the right way.
Facebook and Instagram Ads in the Andromeda Era
Meta ads for maintenance plans, replacement research and retargeting.
Reputation and Review Velocity
Build review velocity, so homeowners trust you before they ring.
CRM, Speed-to-Lead and Missed-Call Recovery
Answer first, capture every lead and recover the calls you miss.
Building a Year-Round Pipeline with Maintenance Plans
Maintenance plans that keep the trucks busy in spring and autumn.
Referral and Partnership Systems
Referrals and partnerships that bring you customers who already trust you.
Content Marketing for HVAC Authority
Answer the expensive questions in public and rank for years.
Tracking, Attribution and Seasonal Budgeting
Track cost per booked job and move your budget with the seasons.
Thirteen worksheets you can use straight away.
They're in the back of the book, built to print and fill in with your team.
What you'll be able to do.
Be found when it breaks
Local search and Local Services Ads set up to catch the urgent calls first.
Win the job
Faster answers, missed-call recovery and clear offers that turn calls into booked jobs.
Stay busy all year
Maintenance plans, referrals and partnerships that fill the shoulder seasons.
Spend where it pays
Cost per booked job by channel, and a budget that follows the seasons.
Written by someone who has done the work.
I'm Jay Gardiner, co-founder of NexGenHighLevel. Before we built apps for HighLevel, I ran a marketing agency that worked mostly with private medical practices in the US. We built whole marketing systems, from local search to reviews, follow-up and booking, and we judged ourselves on our clients' revenue, not on clicks. I've worked with over 400 local businesses since. This playbook is what I'd tell any clinic owner who asked me where to start.
Human. Strategy. Leverage. In that order.
Jay Gardiner, Co-founder, NexGenHighLevel
Before you download.
Start with Chapter 1 this week.
It's free, it's practical, and it's in the order that works.