The Chiropractor’s Marketing Playbook.
A practical, step-by-step guide to getting found locally, filling your diary and keeping patients coming back. Written for the people who run the clinic. Free to download.
- Set up your Google Business Profile for the way people search now
- Bring in new patients with partnerships, workshops, offers and ads
- Keep them coming back with reviews, follow-up, recall and referrals
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Twelve chapters, in the order that works.
Each chapter gives you the why, then the steps, then a checklist. Work through it in order, or go straight to the part you need.
Understanding Your Local Market
Know who lives and works near you, what they need and who you're up against.
Mastering Local SEO
Your Google Business Profile, citations and local pages, set up for AI-driven search.
Client Acquisition Strategies
Hyper-local partnerships, free community workshops and clear, strong offers.
Paid Ads Mastery
Facebook, Instagram, TikTok and Google Ads, the creative-led way, with compliance first.
Reputation Management
Generate reviews as a system, answer the bad ones well and show your social proof.
Lead Nurturing Systems
Stay in touch with people who aren't ready to book yet, without lifting a finger.
Why a Patient System Matters
Know who your patients are, where they came from and when they're due back.
Social Media
Useful, honest content from the people behind the clinic, on a rhythm you can keep.
Referrals
Turn happy patients into a referral process, not a hope.
Content for Authority
Local articles and short videos that build trust and bring people to your site.
Becoming the Local Expert
Speaking, local media and partnerships that make you the person to ask.
Tracking and Adjusting
The few numbers worth watching, and how to change course when they say so.
Thirteen worksheets you can use straight away.
They're in the back of the book, built to print and fill in with your team.
What you'll be able to do.
Be found locally
Your profile, citations and local pages set up for how people search now, including AI search.
Bring in new patients
Partnerships, workshops, offers and paid ads that work with today's creative-led platforms.
Keep them coming back
Reviews, follow-up, recall and referrals running as a system, not a to-do list.
Know what's working
A short list of numbers, reviewed every quarter, so you spend where it pays.
Written by someone who has done the work.
I'm Jay Gardiner, co-founder of NexGenHighLevel. Before we built apps for HighLevel, I ran a marketing agency that worked mostly with private medical practices in the US. We built whole marketing systems, from local search to reviews, follow-up and booking, and we judged ourselves on our clients' revenue, not on clicks. I've worked with over 400 local businesses since. This playbook is what I'd tell any clinic owner who asked me where to start.
Human. Strategy. Leverage. In that order.
Jay Gardiner, Co-founder, NexGenHighLevel
Before you download.
Start with Chapter 1 this week.
It's free, it's practical, and it's in the order that works.