Impressions and likes give you dopamine; pipeline and closed contracts give you a thriving business. If you cannot trace closed deals back to your LinkedIn activities, you are flying blind.
The 5-Level Measurement Ladder
- Connections Made: Target decision-makers added to your network.
- Conversations Started: Two-way meaningful dialogues.
- Appointments Booked: Qualified discovery calls held.
- Proposals Submitted: Tangible opportunities in your pipeline.
- Closed Revenue: Paid deals attributed to the channel.