We all get them every single day: five-paragraph unsolicited sales pitches sent three seconds after accepting a connection request. They get ignored, deleted, and reported.
The Permission-First Approach
Before pitching, ask for permission to share an asset:
"Hi David, loved your recent thoughts on scaling engineering teams in Leeds. We recently put together a benchmark breakdown of retention numbers for UK tech agencies. Happy to send over the 2-page PDF if that's relevant to what you're working on?"
Notice there is zero pitch, no booking link, and no demand on their time. If they reply "Sure, send it over", you have earned an invited conversation.