Relying on a single communication channel is risky. Some executives rarely check LinkedIn messages, while others have spam filters that block all cold emails. Synchronizing both channels around one CRM contact ensures you reach them where they are most responsive.
The Multi-Channel Harmony Cadence
- Day 1: View prospect profile and engage with their latest post.
- Day 2: Send a personalized connection request with brief context.
- Day 4: If connection accepted, send a thank-you message.
- Day 7: If no LinkedIn reply, trigger a warm follow-up email mentioning your LinkedIn connection.